Are Blue Jays Endangered? 2024
Are Blue Jays Endangered?
Are Blue Jays Endangered 2023? Blue jays are a common sight throughout the eastern United States and Canada. Though often migrating, some populations remain permanent residents.
They are omnivorous birds and opportunistic feeders. They eat a variety of seeds, nuts, fruits, corn, and insects.
Threats
Blue jays are becoming increasingly endangered due to habitat loss, hunting, pesticides, and collisions with man-made structures. Furthermore, they’re prey for predators like hawks, falcons, and owls.
Blue jays are commonly found throughout eastern and central United States as well as southern Canada; however, their population has been declining steadily in recent years.
This trend may be caused by habitat loss, hunting, and collisions with man-made structures. Furthermore, diseases like West Nile Virus and predation by domestic cats and other birds of prey have all played a role.
Blue jays form long-term monogamous pairs that remain together until one of them passes away. Additionally, they provide their nestlings with food until they can support themselves independently.
Male and female blue jays create a cup-shaped nest in trees or bushes at least 10 feet above ground. This nest is constructed out of twigs, grass, and sometimes mud and contains 2 to 7 light-brown eggs with brown spots that take 17 to 18 days to incubate.
Chick chicks hatch and develop for approximately three weeks before they leave their parents’ nests. After leaving, they remain with their parents for approximately two months.
Omnivores, they consume a wide variety of fruits, seeds, nuts, berries and other foods. They may even consume insects or small animals.
Blue jays typically transition to lighter plumage during June and July as adults, though they can also lose their feathers for a week, revealing gray or black underneath. This is an expected part of their lives; most typically returning to their original colors by August or September.
Habitat loss
Habitat loss is a leading cause of extinction for many species, and Blue Jays are no exception to this rule. They require habitat to survive, which is why it’s so important for people to preserve the land they own as much as possible.
One way to achieve this goal is by planting trees. Doing so will attract wildlife, including blue jays!
Another effective way to attract wildlife is by creating a bird sanctuary. This will enable birds to safely nest in an enclosed space where they can protect their young.
Additionally, you can provide water to the birds year-round. Doing so will keep them hydrated and help ensure they remain resilient in any weather conditions.
Blue jays enjoy a wide range of foods, such as seeds, nuts, fruit, insects and small animals. Their powerful bills allow them to crack nuts and crush hard seeds like acorns with ease.
They also feed on worms and larvae found on the forest floor, which provide them with essential sources of protein and fat for energy-building purposes.
Habitat loss is the most widespread type of habitat loss. This occurs when roads, farms, cities and other development fragment land into smaller and smaller parcels. These areas become less likely to provide shelter for wildlife and can pose risks to many different kinds of animals.
A study in New Mexico is investigating how thinning of pinon-juniper forests impacts the pinyon jay, a keystone species for these habitats. Biologist Kristine Johnson and other scientists from New Mexico Avian Conservation Partners (NMACP) are surveying jays and other birds in both thinned and unthinned parts of these forests to see how treatments affect their populations.
Predation
Predation is the process by which one organism locates and consumes another. Nature provides us with a wide variety of predators, from wolves to sharks to spiders and toads.
Blue jays are omnivores, feeding on seeds, nuts, fruit, insects, young birds and eggs. With their powerful bills they can crack acorns easily; additionally they store them in their throats for later consumption.
Birds of prey such as hawks, owls and falcons frequently attack and kill adult blue jays and their nestlings. Fortunately, blue jays possess formidable defensive mechanisms which enable them to chase away or mob predators away from their territory.
They also make a high-pitched “jay-jay” call that can alert other birds of an approaching predator. This sound is similar to that of a hawk and smaller birds usually recognize it as an indication of danger.
Jays typically build their nests in the crotch or outer branches of deciduous trees, typically 10-25 feet above ground. The nest consists of an open cup made up of twigs, grass and occasionally mud lined with rootlets; typically the male does most of the gathering and construction while both sexes take part.
Females typically lay 17 to 18 eggs in a tight circular nest or may nestle into hollow trees for protection.
After 17 to 21 days, the eggs hatch and both parents provide nourishment for their young. Additionally, they bring along insects, other invertebrates, and carrion for food.
Jays are known to have strong stomachs, enabling them to survive in the wild for an extended period. One record-setting blue jay lived at least 26 years old!
Diseases
Experience the terror of seeing a sick bird at your feeder!
A mysterious illness has been spreading among blue jays, grackles and other songbirds across eastern US since May, affecting mostly fledging birds. Now this outbreak has spread to 10 states plus D.C.
The most common symptoms seen in sick or dying birds include desiccated or crusted eyes, tremors and behavior that is not typical for healthy birds. Wildlife rehabilitators have been reporting these cases to their state wildlife departments.
Many sick birds die from exposure, starvation or predation; however, some recover. The disease, which has also been linked to the avian pox virus, causes wart-like growths on featherless areas of the body as well as plaques which prevent breathing or feeding.
Particularly vulnerable are young birds who cannot fight off infections. The disease may cause high fever, chills, sweating and headache; additionally it causes vomiting and in some cases jaundice (yellowing of skin and eyes), anemia (blood clotting defects), shock, kidney or liver failure, central nervous system disorders or coma.
In addition to mosquitoes, other insects can spread diseases to birds as well, such as ticks, fleas and fungi that grow on dead skin or feathers. Birds may become infected through inhalation, contact with contaminated food or water or through their droppings.
The Centers for Disease Control and Prevention (CDC) suggest checking birds for signs of dengue virus, then performing either a polymerase chain reaction test or non-structural protein testing to confirm it. If confirmed, they suggest taking acetaminophen and fluids to reduce fever and hemorrhage, as well as providing blood transfusions if needed.
Breeding
Blue jays are a common sighting throughout North America, with populations found across most of the United States and Canada. Native to deciduous forests, they can also be found in mixed woodlands, parks, as well as residential areas.
Omnivores, they feed on seeds and nuts of all types. Acorns are particularly beloved to them due to their heavy black bill which can easily open them for accessing the meat inside.
In autumn, jays often gather acorns and store them away for later. This practice helps promote the spread of oak trees in forests; however, some birds forget their stash and leave them behind, potentially harming the environment.
Jays typically breed in pairs and are renowned for their exceptional partnership skills when parenting their nestlings. Females select male partners to mate with, and these bonds last a life time.
Courtship begins in spring when 3-10 males shadow one female. Aggressive displays scare away competitors until one remains. Once paired, they occupy the same territory for multiple years, breeding and rearing children together.
They can also benefit other birds by chasing predatory birds such as hawks and owls, and by calling to warn smaller ones of danger. Doing this reduces competition for food sources by other birds moving away from the blue jay’s territory.
Animals can benefit agricultural crops by helping to spread them. With certain breeds of dog, farmers are able to increase the variety and number of seeds available for planting, improving yields and quality of produce. https://www.youtube.com/embed/sLIWVZHZR2E
What Is The Shade Room on Instagram 2023?
The Shade Room is one of the top-performing media companies on Instagram. Founded in 2014, The Shade Room has 15 million followers and generates 1.5 billion impressions per week.
The company is diving into original content with three shows that will debut exclusively on Instagram later this year. Founder Angelica Nwandu has always made sure that her audience’s voices are heard.
What is the Shade Room?
Founded in 2014 by entrepreneur Angelica Nwandu, TSR is currently a buzzy Instagram account with more than 15 million followers and an estimated 1.5 billion impressions per week. The site is most notable for its celebrity and pop culture content ranging from breaking news to social media gaffes. TSR is also home to a slew of cool and snarky employees. One of the more interesting tidbits is that TSR is one of the few platforms where employees can share knowledge, a la a wiki worthy scavenger hunt if you will. And that explains the site’s curiously low employee turnover rate. Despite the aforementioned challenges, the good old fashioned hard work remains the key to long term success. The most effective employees are those who are engaged in a conversation with customers and the competition.
The Shade Room’s Mission
The Shade Room is a media company that is dedicated to highlighting Black culture in the world of entertainment, news, and politics. The company has been around since 2014 and is based out of Los Angeles, California. It has a wide variety of social media accounts and is well-known for its celebrity gossip content.
The company’s founder, Angelica Nwandu, started the site with no blogging experience and has grown it into a successful media empire. She’s also known for her work on breaking news stories, especially those that involve celebrities. She says she’s able to do this because of her ability to do her own research on the people she covers.
She’s a young businesswoman who understands the importance of harnessing her large social media following to help boost Black-owned businesses. That’s why The Shade Room recently launched a new e-commerce platform called TSR Shop, which will feature premium products that benefit the African-American community in food and beverage, beauty, apparel, accessories, home decor, and more.
TSR Shop will feature items that have been designed and made by independent artists. Every purchase you make will give an artist a percentage of the sale.
Aside from TSR’s Instagram page, the company has also created a YouTube channel and a GIPHY account. Its followers, which are called “roommates,” number about 15.3 million and generate more than 5 billion to 6 billion impressions a month.
Nwandu said she decided to launch The Shade Room in 2014 because she wanted to bring an unbiased perspective to the world of celebrity gossip. She was a fan of the popular website TMZ, but she found it lacking in coverage of the black community.
That’s where she got the idea to start her own site. She launched TSR on Instagram, a platform where she could easily follow trends in real time and track the actions of celebrities.
As she built her social media following, Nwandu learned that it’s easier than ever to create a media empire without having a traditional background in journalism. She said she started TSR with nothing more than a dream and a belief in herself.
The Shade Room’s Vision
The Shade Room’s founder, Angelica Nwandu, is an entrepreneur with a vision. Her business has flourished in a time when traditional media outlets are struggling to figure out their relationship with social platforms. She launched The Shade Room in March of 2014, avoiding the typical blog format and publishing full-length stories exclusively on Instagram. She found Instagram suited to her vision because it’s image-centric and interactive, making it perfect for the news site she had in mind.
Nwandu’s mission was to create a site that focused on celebrity gossip and community news, all while aiming to make her content accessible to the broader public. She drew inspiration from TMZ and MediaTakeOut, but with one important difference: TSR would be published entirely on Instagram.
To begin with, she aimed to garner a following of 10,000 followers in a year. Her strategy was to post about celebrities who were at the bottom of the celebrity hierarchy (minor reality stars, mostly) and build her audience slowly. It wasn’t long before she had amassed more than half a million followers.
She also made a point of getting to know her readers and responding to their feedback. Her goal was to understand how her audience perceived her content, so that she could improve upon it.
It was through this method that The Shade Room became the media juggernaut it is today. It has been featured on several major news sites, including The New York Times and Refinery29, which have referred to Nwandu as a “celebrity culture savant.”
Nwandu’s vision is to make The Shade Room a media empire. She has a goal to amass millions of fans across various platforms, including YouTube, Snapchat and Instagram.
Her success is a result of her faith, which gives her the strength to tackle challenges and pursue her dreams no matter what obstacles come her way. Her story is a lesson for anyone who wants to build a successful business.
Despite criticism from celebrity commentators, The Shade Room has maintained its popularity on social media. In fact, its rabid fan base, or “Roomates,” has grown to over 25 million. Many of its posts feature breaking news and trending topics from a Black perspective, ranging from politics to the latest celebrity scandals.
The Shade Room’s Core Values
The Shade Room is a media empire that has exploded in popularity since it was launched on Instagram, and founder Angelica Nwandu says she has no intention of selling the business anytime soon. She says her brand has received multiple offers from studios to produce TV shows, but she’s not interested in cashing in on its early success.
Nwandu started the Shade Room in 2014, when she was broke and unemployed with no blogging experience. She wanted to create a news site that covered black culture, entertainment, and celebrity gossip. She also believed in the power of social media as a platform for community activism.
Her first post was a screenshot of Chris Brown’s Twitter account, and it quickly went viral. She was able to build the blog into one of the most popular gossip sites online, with a following of more than 700,000 followers.
Today, the Shade Room lives on several platforms and employs 20 people. Its audience is made up of what it calls “roommates,” and a majority of them are African-American.
TSR’s Instagram account has a mix of breaking news, celebrity gossip and shade-throwing, and feel-good posts like TSR Positive Images. But the Shade Room has run afoul of some platforms’ rules and guidelines in the past.
Earlier this year, Facebook removed The Shade Room’s Facebook page because it violated its community standards. A spokesperson said it was prompted by repeated copyright violations, but didn’t provide any details.
As a publisher, Facebook has a lot of power, and it can choose to cut off content at will. And The Shade Room is a good example of how that works: While it’s not abusive or pornographic, it does occasionally lift pictures without attribution and could easily get taken down.
The New York Times once called TSR the “TMZ of Instagram.” Its content is a mixture of curated viral posts and longer-form video. TSR’s first foray into original programming will be three new shows that launch on Instagram later this year.
Nwandu’s goal is to create a media empire that spans all of the major platforms and attracts investors who see the value in the brand. She has no intentions of selling the business, and hasn’t yet taken any venture financing, though she says she has received offers from some studios to produce a TV show. https://www.youtube.com/embed/uRJQxRcHsg8
How Does The Shade Room Make Money 2023?
The Shade Room is a media company that offers celebrity and trending news on an hourly basis. It has over 22 million followers across Instagram, Facebook, Twitter, YouTube, and its website.
Founded in 2014, The Shade Room’s mission is to magnify Black culture in entertainment, politics, and national and local news. Its content is predominantly targeted at African American audiences, and the New York Times called it the “TMZ of Instagram”.
In the past three years, The Shade Room’s Instagram page (currently with over 20 million followers) has transformed from a small-time celebrity gossip website into an institution in Black culture. Its feed has become a constantly evolving archive of Black pop culture, from viral videos and memes to political commentary, inspirational messages and even celebrity news.
The Shade Room has cultivated an incredibly vibrant, flexible relationship with its audience, allowing them to comment on posts and submit tips directly through their direct messaging system. Nwandu says the community around The Shade Room has been a key asset in making it successful.
Nwandu has built a team of journalists to cover the world of celebrity news, politics and culture. She’s also invested in video production, aiming to broaden its presence on other platforms while maintaining its core following on Instagram.
She believes that The Shade Room’s success stems from the power of meme culture, a phenomenon that allows large groups to influence the internet. It’s a model she hopes to build on and one that she’s confident will help The Shade Room grow into the next big thing in media.
Unlike many of her peers, Nwandu has taken a relatively hands-off approach to the business. She’s enlisted the help of her family, including her sister, Judith Nwandu, who serves as The Shade Room’s content creator and executive producer.
It’s this strategy that has helped The Shade Room build a loyal fan base, as well as a healthy ad network, despite running into a few hiccups in the past. Several years ago, Facebook briefly suspended TSR’s page after a copyright-violation complaint.
Another hiccup occurred last year, when a Shade Room post promoting the rapper GloRilla’s show in San Francisco was deleted. Fans were reportedly upset that the Shade Room had not properly informed them that Glo would be hosting the event.
Nwandu argues that her decision to run the site as an independent business has led to its success. She credits her team, including her sister Judith, as a major part of its growth.
The Shade Room has also made a name for itself on YouTube, where it has a robust library of original shows. These include Petty Court, a satirical court show for guests to air their petty grievances; Struggle Chef, an entertaining cooking competition series featuring celebrity guests; and F-boy Chronicles, which explores the lives of male f-boys. Eventually, The Shade Room plans to expand its programming into longer-form video, producing exclusive content exclusively for Instagram.
Sponsorships
As a digital media company with a huge social audience, The Shade Room is the ideal partner for brands that want to connect with Black audiences on quality content. The Shade Room is a top 25 Instagram brand, and the company has an incomparable reach on Facebook, Twitter, YouTube and GIPHY.
The Shade Room is also launching three original series on Instagram later this year, which will be exclusively produced by the company. CEO Angelica Nwandu, who founded the site in 2014, says she wanted to do something original and delve into longer-form video.
Since launching in 2014, the site has amassed a following of more than 8.9 million followers. That’s more than TMZ’s 1.4 million or The New York Times’ 2.4 million, and the site is now ranked as one of the top 25 Instagram brands.
Nwandu’s influence is a powerful tool to drive sales for businesses that want to reach her devoted fan base and make a difference in the African-American community. She’s leading the charge to boost Black-owned businesses by tapping into her devoted followers and bringing premium products to market that benefit the African-American consumer in food, beauty, apparel and other categories.
As a sponsor, you’ll get your company name and logo featured on the Shade Room website as well as in the Shade Room’s promotional emails to over 100,000 people, including ProMat 2023 attendees. In addition, your name will be included on signage in the Shade Room’s HUB and on onsite signage at the Expo Guide and South Hall HUB.
In addition, your company logo will be displayed on lanyards given to all attendees when they register. You’ll also have the opportunity to have your company logo placed on the emcee’s ad that will play during the event.
You’ll also have the opportunity to put your name on mirror clings in the Exhibit Hall restrooms, as well as hand sanitizer stations throughout the show floor. All of these opportunities will bring your company a huge amount of exposure and a chance to make a big impact at the Shade Room.
Affiliate Marketing
The shade room is a blog that has been thriving for 6 years, and Angelica Nwandu, the blogger behind the site, is proud of the way she has managed to earn a successful living from her online content. She is thankful to her loyal readers and followers who continue to support her as she grows her business.
The affiliate marketing model of referring people to products or services you like and then earning a commission when they buy them is one of the most lucrative income streams available to bloggers, writers, and entrepreneurs online. Thousands of independent creators, influential websites and publications, and big-name brands use this method to make millions of dollars every month.
To get started, you need to find a niche that interests you and select products you would be willing to promote. This will help you create a profitable brand and establish trust among your audience.
A good example of a good niche to start with is a “toy review blog” or a “teaching website for kids’ toys.” YouTube channels that review specific categories of toys are also likely to be a great place to promote an affiliate product.
In addition, many brands partner with influencers and user-generated content creators to post reviews on their products. These reviews provide genuine social proof for potential shoppers, and they can also increase sales when a brand has an engaged audience that trusts their opinions.
Another excellent marketing strategy for affiliate marketing is to use your own email list of subscribers. Many marketers set up their own newsletters through Mailchimp or AWeber and include affiliate links in them. This allows you to earn money when people subscribe to your newsletter and click on the affiliate link to purchase the product.
You can also use your own social media accounts to promote your affiliate products. Using hashtags for your niche or adding a small call-to-action to your Instagram posts can help you reach new customers and build an active community around your brand.
It’s important to note that affiliate marketing is a long-term business strategy, and it requires time and effort. But if you want to make it work, it is a great way to supplement your 9-5 income and create a sustainable business.
Ads
The Shade Room is a popular social media and celebrity gossip blog that has 22 million followers, making it one of the most successful media companies on Instagram. The company makes money by monetizing its social media and website, as well as through advertising.
The Shade Room started in 2014 as a blog that featured news and celebrity gossip related to Black culture. It quickly grew into a media empire that has spanned across Facebook, Instagram, Twitter and YouTube.
Its success has led to its founder, Angelica Nwandu, being ranked as a top 30 influential person on the internet by Time earlier this year. She has now also established The Shade Room Shop, an e-commerce platform featuring Black-owned brands.
While The Shade Room’s ad revenue is not as big as other online publishers, it is able to attract a lot of traffic and sales through its popularity on social media. The company has over eight million ‘roommates’ on social media, which is primarily made up of young Black women.
Unlike other media companies, The Shade Room is not owned by any media conglomerate, meaning it can make its own decisions about how to spend its revenue. This allows it to keep its costs down and generate more profit than other sites.
In addition, The Shade Room has a large following on Facebook and Instagram which helps it get more views and advertising. The company has also recently launched a product placement program with Mirriad, which offers a new ad channel for advertisers to reach Black and Brown audiences.
According to its 2020 media kit, The Shade Room has an average of four billion impressions per month. This is a great deal of traffic for a relatively small company.
The Shade Room is known for its controversial coverage of celebrity and breaking news. This can lead to some unpleasant comments from its readers. Especially when it comes to sexual assault, domestic violence, and other sensitive issues.
For example, a recent story about Bill Cosby being released from prison was met with a large amount of negativity in the comment section. Some people even thanked Jesus for allowing the star to escape from jail. https://www.youtube.com/embed/fQaMwcZKK_g
How Much Does the Shade Room Make in 2023?
Angelica Nwandu created The Shade Room in her living room in 2014 with the intention of creating a media empire anchored on Black culture. Today, it’s a digital space that magnifies Black culture in entertainment, politics, national and local news, and on Instagram, Facebook, Twitter, YouTube, GIPHY, and their website.
How Much Does The Shade Room Make?
The Shade Room, founded by Nigerian American entrepreneur Angelica Nwandu in 2014, has transformed the way the world consumes news. The Instagram-based media company currently has over 25 million followers across its website, Facebook, Twitter, YouTube and GIPHY, Comscore reports.
Whether it’s breaking news, celebrity gossip or feel-good posts, TSR’s content has an immediate impact. Its Instagram account, @theshaderoom, is one of the most engaged on the platform, receiving 3,000 comments on average.
With an audience that spans multiple generations and social groups, The Shade Room has an unmistakable influence in Black culture. That influence has helped the site earn a spot as the number three most engaging on Instagram and a top-tier media publisher, according to Comscore.
In addition to breaking news, The Shade Room also covers Black history and politics. In the last two years, it has interviewed former president Barack Obama, vice president-elect Kamala Harris and presidential candidate Stacey Abrams, among others.
The site also has a strong presence on national and international platforms, such as its Facebook, Twitter, YouTube and GIPHY channels. It’s been named one of the most influential social media brands by Forbes and one of the most popular sites in the world on Instagram, according to Comscore.
However, despite TSR’s massive reach and impact in Black culture, it often comes under fire for a negative bias. In the past, TSR has been banned from some social media platforms for running afoul of their rules and guidelines.
For example, this summer, TSR published a video that lauded Bill Cosby’s release from prison as a “great thing.” But the comment section was rife with negativity and toxicity. It questioned why Cosby had been released from prison after drugging and rapping women and called him a racist.
Likewise, TSR has also run into legal trouble over its support of the Black Lives Matter movement. This summer, TSR’s Instagram and Twitter accounts were reportedly suspended by some platforms over this support, although they’ve since been reinstated.
Nwandu believes that her platform’s influence can be harnessed to help Black-owned businesses grow and thrive. That’s why she launched TSR Shop, a new e-commerce platform that will feature Black-owned brands in food and beverage, beauty, apparel, accessories, home decor and more.
TSR’s Media Kit
TSR’s media kit includes the company’s logo atop a stacked box emblazoned with a nifty three-dimensional design. It also features a smattering of smaller boxes atop the box. In the middle is a slick looking display that holds the company’s key products and services in an organized, efficient and user friendly way. The company aims to deliver high quality and cost effective solutions through the application of modern technology and best practices. The company is one of the leading providers of software and hardware solutions that enable customers to maximize their productivity, reduce their costs, and improve their customer experience. TSR is also a top notch supplier of information security and network infrastructure solutions that keep your data safe. TSR’s top-of-the-line products include a comprehensive range of enterprise-class security and networking solutions, a wide selection of managed network services, and a secure cloud-based backup and disaster recovery system.
TSR’s Social Impact
Throughout history, businesses have sought to address societal challenges. They’ve done this through a wide variety of activities, from charitable giving to developing their own foundations and major CSR programs. But today, companies must do more than just pursue societal issues as a side activity. They must integrate TSI efforts into their strategy, organization, and business model.
For starters, companies must develop a clear understanding of what constitutes social responsibility and how it can be measured. This requires a multi-level perspective, which involves the instrumental perspective (i.e., personal gains, health concerns), relational perspective (i.e., relationships to other stakeholders, mutual commitment to the community), and moral perspective (i.e., altruistic motives, taking care of the social and environmental objectives).
The study also focused on COVID-19-related health issues as a measure of TSR. This was based on the assumption that the health risks of tourists are a crucial factor for social responsibility and that communities would be willing to pay or donate for risk reduction and socially responsible tourism.
Another key component of TSR is a company’s ability to earn social license. This is achieved by demonstrating a company’s social impact to its employees and the public. It can be a difficult thing for a company to do, but it can also make a big difference in the long term.
It may sound a bit like a PR stunt, but it’s not: demonstrating a company’s social impact has massive benefits for the community and helps to reduce conflict between the company’s charitable goals and its business objectives. It can also help to improve a company’s image and attract new employees.
In addition, integrating TSI efforts can lead to better employee retention and a stronger corporate culture. Research has shown that employees are more likely to stay with a company that has a strong sense of purpose.
It is important for service organizations to consider the social and environmental dimensions of their operations, as well as their impact on customers, partners and communities. This paper proposes a framework for service managers to integrate these perspectives into their strategies, organizations and business models. It includes a synthesis of TSR, service design and social entrepreneurship literature to provide a scalable systemic approach for advancing human wellbeing and driving social impact. The proposed framework focuses on six key domains: advancing sustainability, improving health, reducing poverty, fostering social innovation, supporting community development and building social capital.
TSR’s Future
The Shade Room (TSR) is one of the biggest media companies to hit Instagram. Founded by entrepreneur Angelica Nwandu, the site is known for its 24-hour coverage of Black culture and celebrity news. From breaking rumors to viral stories, TSR is one of the most trusted sources for Black audiences.
The New York Times once called TSR “Instagram’s TMZ.” They publish daily posts spanning entertainment news and political updates. It’s a place where celebrities like Ciara and Chris Brown can get in touch with their fans and receive a ton of social media buzz.
TSR’s loyal readers, referred to as “roommates,” are the driving force behind their content. They’re at the clubs when sh*t goes down and provide TSR with exclusive stories.
When Nwandu first started The Shade Room, she wanted to create a platform that focused on the stories that mattered to Black people. She said that she felt that many media outlets weren’t covering the issues that impacted Black people. She also wanted to use her platform as a way to boost Black-owned businesses.
Now, TSR has a massive following and the company is making moves to grow their business. They are launching three original shows on Instagram later this year.
Nwandu’s goal is to build TSR into a media empire. She hopes to one day employ a team of writers and producers to cover everything from breaking news and political issues to celebrity gossip and Black culture.
The team has been working hard on creating and producing videos for The Shade Room for the last five years, and they are ready to take it to the next level. They are partnering with veteran TV producer Tarvenia “T” Jones, who has produced shows including “Upscale With Prentice Penny” and “Divorce Court,” to bring three new shows to the platform.
In addition to the new video series, TSR will also release new products. They’ll continue to provide news and entertainment updates to their followers and will begin selling TSR Positive Images, which feature positive and encouraging photos from people around the world. https://www.youtube.com/embed/fQaMwcZKK_g
